Giving cool real estate products, tools and news a Big Encore

Listed Green, green alternative listing site

David Syring, Founder and Progressive Manager of Listed Green, gives BigEncore a brief snapshot into the great eco-friendly listing site.

Founded in 2007 as the first online listing portal dedicated to showcasing only green and eco-friendly homes. To maintain that integrity all listings are reviewed by Listed Green staff to ensure they contain sufficient green, energy efficient and/or sustainable attributes before going public.

David was inspired to begin Listed Green in 2007 because he says, “Green homes and developments deserve more attention than the traditional MLS ‘s could even imagine offering” and Listed Green would fill that gap.

For homes to be showcased on Listed Green they must fulfill certain requirements to be considered Green. They might have alternative power solutions, like solar, wind or water. Or they might utilize sustainable energy efficient building methods in their construction. Other things include, grey and rainwater water recycling, Green Building certifications, healthier paints and stains, and alternative heating and cooling systems.

Since starting Listed Green, David says they have seen steady growth, “and a very positive response”.  Green is an important niche market that is growing in demand. Consumers are educating themselves and are looking for websites like Listed Green when starting their search. We give Listed Green a big encore!

HomeAway.com Set to raise $230 million

HomeAway.com Set to raise $230 million

HomeAway, a vacation rental site, filed to sell as much as $230 million in shares on its initial public offering (IPO). The service currently offers over 230,000 vacation rentals to choose from. At $28 per month, or about $300 per year, to list a vacation rental property the numbers add up.

With increasing pressure from competitor AirBnb, HomeAway says it will use some of the money to acquire business and add product lines. Over it’s 6 year life, HomeAway has stayed very well funded. In 2005 they raised $500 million through Austin Ventures and another $200 million in 2008 from Redpoint, along with Palo Alto, California-based Technology Crossover Ventures and Institutional Venture Partners.

According to Bloomberb, This is one of the largest IPO’s for a venture backed firm in a long time.

Housepal.ca

Open House Vancouver

HousePal Network

About a month ago I had the pleasure of being invited to Calgary to attend a Realty Executive conference. I am not a Realtor, but I was invited nonetheless for my involvement in the Real Estate industry. During the conference one of the comments I heard buzzing about by the Realtors was “we need to market our listings everywhere”. Here are 3 unique websites that are growing in Canada where you can market your listings for free.

Housepal.ca has a list of local OpenHouse cities across Western Canada. Each city is a unique domain targeted directly to your local audience. I like this collection of Real Estate sites for 2 reasons. Firstly the are unique, they have found a niche and are growing it. Secondly, their website is targeted. According to Housepal, their traffic demographic are people aged 20-65, mostly female, with approximately 30% having pre-approved mortgages. Their mission is for the Realtor, they were one of the first websites offering free listings for Canadian Realtors when they launched in 2005, back when the only other option to advertise your open houses was the Newspaper which costs between $80-200 per listing.

StreetSeed.com

Streetseed

StreetSeed.ca

StreetSeed is as they put it, “Canada’s best kept secret”.  According to StreetSeed’s blog they are working to launch an interactive social component for their site. They along with ZooCasa are working to compete directly with realtor.ca.

I like the simplicity of StreetSeed. It’s very easy to navigate. Their system works, and they have a large number of Real Estate listings.

Zoocasa.com

Zoocasa

Zoocasa

Zoocasa is the noisiest of the bunch. Right from the second they launched, Zoocasa declared war on Realtor.ca. Competing with StreetSeed and Realtor.ca it is funded by Rogers Entertainment.

Zoocasa has a good site interface. Their listings are well advertised. They also offer some unique information like local information on schools, walkscore and more from wikipedia. They also have some other cool features like Ask the Pros, where a home buyer can ask a question and Realtors can respond to them.