Giving cool real estate products, tools and news a Big Encore

Klout is one of the hottest social media apps out there right now. But does it really matter if you’re only running a real estate business or mortgage brokerage? It’s one thing if you’re working for a P.R. company and trying to get press for your clients, but if your goal is running a successful real estate business, is your Klout score going to attract the right kind of clients? Or are they only interested in what you’re selling, not how much Klout you possess?

If you haven’t heard of Klout yet, here’s a quick run down: instead of the traditional social media habit of running independently and making you fill out a ton of information to get started, all that you have to do is allow Klout access to your Twitter, Facebook, Google+ and other social media accounts. It then runs an algorithm and comes up with your Klout score. The score ranges from 0  to 100 and is based on your interactions with your Twitter followers and Facebook fans and friends. It also tells you what you’re influential in. People with a Klout score that’s above 50 get access to cool freebies and perks. These perks range from a free one-day rental of a luxury car to something as small as a $5 gift card to Starbucks. It all depends on how much Klout you have. But does that translate into the real world?

While people have been passed over for jobs due to a low Klout score, that doesn’t necessarily mean that your clients are going to check yours out before deciding to attend your open house or apply for a mortgage in your office. A high Klout score could be something to brag about that may attract clients (think of it as showing off your expertise, for example, “Look at my Klout score and my list of houses for sale, doesn’t that mean that I’m awesome at what I do?”) but other than that, your score is irrelevant.

On top of that, getting and holding a high Klout score is a lot of work. It takes a lot of Twitter interaction and Facebook posts in order to get that above-50 score, and in order to keep it that high, you’ll have to spend a good part of each day on your social media sites. That’s time that could be better spent meeting with clients and setting up open houses. Sure, the perks are great, but are they worth it? Not really.

A video series aimed at helping agents become number 1 in their industry.

“Our desire is to help you be Number 1, because it’s actually very easy. You just need to put a few things in motion and your business will grow 2x, 3x, 4x.”

Their desire is to teach agents how to set up Google Adwords and Google Places. How to use Mobile Marketing, QR Codes, and texting effectively. And finally how to set up Landing Pages to convert new prospects into buyers and ultimately long term clients.

Click here to learn more

When most people think of social media and business promotion, the first things that pop into their minds are the usual suspects: Facebook and Twitter; but there are several others, that, if utilized correctly, can work wonders as well. In fact, these popular apps are used every day for personal reasons, and you probably never thought about adding them to your social media business promotion arsenal. Here are three apps and several ways in which you can use them to promote your real estate or mortgage brokerage business:

1) Flickr – Flickr is a great site for uploading photographs. You can group your pictures into sets and collections in order to organize all of your pictures, whether they are of houses that you are selling or those that you’ve just helped someone purchase. You can organize your sets to include pictures of houses that you are selling, and then distribute those links through your Twitter and Facebook profiles, making it easier for potential buyers to check out all of the pertinent details.



2) Meetup – Create a Meetup group for your clients and invite them all to it. That way, when you have a sales listing to promote, you can let many people know about it at once. This is also a great way to promote open houses and other functions. If you run a mortgage brokerage, you can create a real estate investors group on Meetup and use it to plan investing seminars and information sessions. The possibilities are endless once you get your clients together in one online group.



3) FourSquare – You’ve probably seen the updates on Facebook and Twitter stating that “so and so has checked into the gym or post office,” but have you considered using FourSquare to your own advantage? You can have people “checking in” to your open houses or your office — and the best part is that as soon as they do, their followers will see it, thus spreading the word about your business quickly and easily. Creating a FourSquare profile for your business is fairly easy, and you’ll see just how useful it can be.


Real estate yard signs, fliers and open houses are some of the old fashioned real estate marketing tools that are still effective. After all, it’s hard to know which house is for sale if there isn’t a sign out front, and some business is still gained by people driving by. However, if you truly want to increase your sales and up your commissions, then you’ll have to not only have to embrace modern technology, but know how to use it to your advantage.

There are many technology-friendly tools that can be utilized in real estate marketing, but these five top the list:

1) Twitter – Set up a special Twitter account and use it to market your listings. When setting up the account, make sure to check the “Add a Location to my Tweets” box. This will help you find people in your area, and allow them to find you as well. Tweet information about properties that you’re selling, including pictures, prices, lot and building sizes and other pertinent details. If you’re planning an open house, Tweet about that as well. Soon, you’ll build up a sizeable base of Twitter followers – all of whom are potential clients.


2) QR codes & Text - There are downloadable QR code reader apps available for most smart phones. By placing a special QR code on every ad (yard signs, fliers, newspaper listings, etc) and using a service like StreetText, everyone who “clicks” on the code will be given information about the property that is far beyond what can be condensed into a simple advertisement. Texting works the same way, anyone can text for information using their phone. And the best part is they can do it from ANY phone. You can use these codes in your print advertising and outside your properties on the for sale sign.


3) Google Maps – The ingenious Google Maps system not only allows people to view the entire street that the property is located on, but it also shows several views of the property itself when you zoom all of the way into street view. If the property is located on a corner, you’ll be able to see several angles, including the front, at least one side, and the back, but if it’s nestled between other houses or buildings, only the front will be shown.  Nevertheless, between the “search nearby” and “get directions” options, Google Maps are something that it’s hard to do without.


4) Facebook – Creating a Facebook Fan Page for your business is a fairly simple process that can help your business grow exponentially. Because it can be linked to your personal Facebook page, you’ll have instant access to your network of friends, all of whom can become fans of your business as well. These fans will lead to others, and, well, the sky’s the limit! Cross linking to your Twitter profile and blog will also bring in outside fans (otherwise known as clients) and they’ll be able to write on your Fan Page if they have any questions or concerns. This is also a great way to spread the word about open houses.


5) A blog – Treat your blog like it’s an online office. Make sure that your email address, office address and phone numbers are clearly displayed on every page. Cross link your blog entries to your Twitter and Facebook pages, and provides links on each of those pages that lead back to your blog. While all of this may sound like a lot of work, it doesn’t have to be. Many blog hosting sites, like WordPress, for example, allow you to automatically send a link to Twitter and Facebook upon clicking the “publish” button.


These five items are just the tip of the iceberg as far as real estate marketing technology is concerned and are a great place to begin.


Real Estate Social Marketing

Real Estate Social Marketing

Social media marketing is about using the online networks that already exist to connect what you do with this networks. The only problem with social media marketing is that it takes time to do and a little bit of knowledge to set it up. Luckily RE2Social now offers these services for you.

So how does it work? They set you up with a Twitter and Facebook page if you don’t already have one and then focus them on your potential audiences.

Social media is a simple and essential part of your marketing. We hope this business succeeds. social business cards social business cards

After writing about the evolution of business cards, we came across another great website offering online social cards for Realtors. It’s called and it aims to organize your social profiles, connections, content and contact information via a personal website address.

We think social business cards are a great idea, they don’t replace the need for a material business card, but they do make finding a Realtor online easier. social business card social business card

Business interactions are moving online, being found online is important. Creating a social profile is a great way to be found online. It connects all of your links together, indexes on search engines under your name, and is free. There are a few companies out there that are starting to provide social cards, I previously wrote about the Google Profile in the Top 5 Realtor Must Have’s.

What makes unique? It’s a very easy to set up, but most importantly it offers analytics. It shows you how many people are viewing your profile. It’s such a simple idea, but we love it.

It’s no secret that home buyers are starting their property search online before contacting a Realtor. Not only are they searching for properties but they also have questions they need answered and their first port of call is the internet. What does this mean to you as the Realtor? It means you need to make yourself accessible to home buyers online. We previously wrote how 4 realtors are using blogs to attract leads online.

The short life of online sales leads

Harvard just released a study involving 1.25 million sales leads and discovered that companies that responded to leads within an hour of receiving a query were nearly seven times as likely to qualify the lead as those that tried to contact the customer even an hour later. Furthermore, they were 60 times as likely to qualify the lead than those that waited 24 hours or longer!

Thanks to Harvard’s study the secret is out. This means that if a home buyer emails you wanting some information, you are seven times more likely to get the lead if you reply within the first hour. So the secret to getting leads online is responding to buyers inquiries within 1 hour of receiving them.


You are a Realtor, you want to start blogging, you know it will bring people to your website, but you don’t know what to write about. You are not alone. Sometimes the best place to look for blogging ideas is your email inbox. It is very likely that you have answered questions on your email that buyers or sellers have asked you. Those emails make perfect blog articles. For a Realtor’s blog it is a good idea to mix questions and answers, current stats, and local information on your city or neighborhood. These are topics that buyers and sellers are generally interested in.

The other day I came across a great article by Drew Meyers called the 1 month blogging content strategy guide for new real estate bloggers. In the article Drew outlines a great 1 month strategy for posting articles. You can read more about it by clicking the link above, but I will summarize the strategy here.

Week 1

  • Day 1 (Monday): Three Things I Enjoy About [your primary city]
  • Day 2 (Tuesday): No writing. Compile a list of 10-20 blogs in your area
  • Day 3 (Wednesday): 10 Most Expensive Listings in [your primary city].
  • Day 4 (Thursday): Don’t write. Spend one hour reading other local blogs
  • Day 5 (Friday): [name of trip] — The Best Weekend Trip from [your city name]

Week 2

  • Day 1: An Amazing Listing Worth Seeing in [insert city name]
  • Day 2: Don’t write. Read and comment on local blogs.
  • Day 3: My thoughts on [some timely topic that interests you]
  • Day 4: 10 Useful Resources for [your city name] Residents
  • Day 5: The Current State of the [insert city name] Real Estate Market

Week 3

  • Day 1: Free WIFI Locations in [your primary city]
  • Day 2: No writing. Browse industry blogs.
  • Day 3: Don’t write. Connect with a few past clients.
  • Day 4: 3 [insert city name] Restaurants (or Bars) You Might Not Have Heard Of
  • Day 5: Friday Fun Fact: [insert fun fact here!]

Week 4

  • Day 1: Today’s Mortgage Rates and What They Mean to Home Buyers/Sellers in [city name]
  • Day 2: Random
  • Day 3: Lunch at [restaurant name] in [city name]
  • Day 4: Comment on 5-10 local blog posts
  • Day 5: The Current State of the [insert city name] Real Estate Market

And that’s the 1 month strategy. If you would like to read more on this please visit Drew’s article here.

Brian Buffini

New technologies and market trends are constantly emerging in the real estate industry. Brian Buffini, a real estate industry expert and author of Work by Referral, Live the Good Life, is putting on a seminar tour across BC, Canada on “Winning in the new era of real estate”.

Topics will include:

  • Industry trends & real time market information.
  • How to stand out from your competition.
  • How to use social networking in your business.
  • How to organize and leverage your database to earn more money

Events will start on April 18th in Victoria, and then be hosted in Vancouver, Surrey and Kelowna. To learn more visit Brian’s website here.