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Setting up a Facebook Business Page can take some time.


You not only need to set up your location and contact information, but you also need to cross-link to your other social media accounts, your website and any current real estate listings (or examples of homes that you set up loans for, if you’re a brokerage).  On top of this, you’ll need to upload a picture of yourself, your business logo, maybe a photo of your office space – see where this is going?  It can take anywhere from several hours to an entire day to set the page up right. And if you don’t have that kind of time to spare, what should you do?


The answer is simple! You either make the time, by carving it out of your busy schedule, or hire a professional.  There are a number of professional services to choose from that will set up a Facebook Business Page for your business and get your page up and running, all for a fee, of course.  There are a couple of pros and cons to weigh before deciding which option to go with.




Having your Facebook Business Page set up correctly from the start. It’s better to start off your page on the right foot; so to speak, as it makes you look like the utmost professional.  Inviting your “fans” to like a half-done page will not look very good.

Not having to take the time out of your busy day and put off meeting with clients in order to do it yourself.  You can spend those hours making your clients happy (and making money) instead of in front of a computer.


Cost.  Make sure that you understand exactly what the set-up package covers and how much it will cost in order to avoid any surprises when you receive the bill.

Understanding how the page works.  If you have someone else set up your Facebook Business Page, you may not know how to update it in the future.  To avoid this, ask the company if they can give you a quick tutorial so that you know how to add updates and change the main pictures.

Whether or not you choose to hire someone to set up your Facebook Business Page for you or to do it yourself, once it is up and running, you will be one step closer to successfully promoting your real estate or mortgage brokerage company through social media.


Are you phased out? As more and more of the world gets hooked up the web, old fashioned things like paper business cards are getting phased out. After all, who saves paper business cards anymore? All that you need is to save that person’s contact information into your phone or online database, and that can be accomplished quickly and easily without a tiny piece of cardboard with their info printed on it. On top of that, physical business cards cost money, and may not have enough space to hold all of your pertinent information.

This is where comes in: to make the transition from old-school paper cards  to virtual ones easier to manage.  This site is not only a virtual business card where real estate agents or mortgage brokers can list their office address and phone number, email address, cell phone number, Skype username, instant messenger handles and other pertinent contact info – it also acts as a hub where you can link to your website, update your sales listings, and point colleagues and clients to your other social media sites.


Get updated – all at once.  Another thing that does, once you have your profile completed and all of your information listed – is send out updates to all of your social media sites. Rather than having to log into Foursquare, Facebook, Twitter or LinkedIn to update your status, you can enter it into your profile and the website will send out the updates for you. On top of this, you can choose your own profile name on the site, so you can tell the people that you meet to find you on You can even add the RSS feed from your blog, and set your own background and profile picture on your Follr page. Think of it as social networking made simple.

Sure, you could still use old-school business cards if you really want to, but why not go the extra step and move into the 21st century with a virtual version instead?


Promoting your real estate or mortgage broker business on Twitter involves more than just signing up an account and following a few random people.You need to set aside some time in order to set up your account and run it properly.

Here are four quick steps that will help you get started:

1) Fully personalize your profile.
This includes a short biography, a link to your website, and a background image. Your biography should be both witty and serious. It’s a fine line to walk, but the witty side will show your followers that you are approachable and have a sense of humor, while the serious side will point out the fact that you are there to do business. It may take time to come up with the right one. Also, include a link to your website so that any followers who want to do business with you can find you. A background image may seem optional, but really isn’t. Personalization is the name of the game, so you should include one that illustrates what you do. It can even consist of your logo.


2) Use pictures. Not just on your profile, but in your tweets as well. Set up your profile so that your picture – not your business logo – is featured. This will give your followers someone to connect to and help them feel as though as they are conversing with a fellow human being, which they are, of course. You also need to tweet photographs on occasion. Whether they are pictures of a house that you are selling or one that you have just helped close a loan on, they will show your followers what you can do for them.


3) Interact. Don’t just follow people. Make them want to follow you back. You can respond to tweets, join in hash tag games (for example, #ifIruledtheworld or #improvefilmtitlesbyaddinginmypants) sure, they’re silly and unprofessional, but they will draw in followers. Also, be sure to follow everyone who follows you. You never really know who you will bump into on this social media site – it could be your next client.



4) Make your Tweets public. While you may believe that making your tweets private will create an air of mystery and leave people wondering exactly what it is that you do, in reality it will just turn them off and make them wonder what you are hiding. Many people will not bother to try to follow someone who has their tweets hidden. If you really want the draw in customers, then you need to leave everything out in public for the world to see.


Be seen.  Be heard.  Be the first connection.