Giving cool real estate products, tools and news a Big Encore

Online videos are the key to adding on your customer base and watching your number of sales (or loans) go up. People want to know everything about a house before they set foot in it for the very first time, and they also want to know more about you before making that first phone call. While you can place videos on your website and your YouTube account, as well as cross-link them amongst all of your other social media accounts, there is another platform available that many people have not heard of — WellcomeMat.



WellcomeMat specializes in real estate videos, and having an account allows you to not only upload videos, but also place them on your website and social media accounts. It can also connect you with professional videographers in your area, just in case you feel like your video-making skills aren’t good enough, or if you simply don’t have the time to film every house that you have for sale yourself.

Part of WellcomeMat functions like a social media account. You have an online profile to fill out, and can connect with other professionals. You will be given your own “channel” similar to YouTube, and will be assigned a point value, based on how many videos you have uploaded and the traffic coming in to them. WellcomeMat also submits your videos to search engines, and is compatible with all MLS requirements.

The only downfall to WellcomeMat is the price. A 30-day Pro Membership is free, but after that, there is a charge to use the service.

A video series aimed at helping agents become number 1 in their industry.

“Our desire is to help you be Number 1, because it’s actually very easy. You just need to put a few things in motion and your business will grow 2x, 3x, 4x.”

Their desire is to teach agents how to set up Google Adwords and Google Places. How to use Mobile Marketing, QR Codes, and texting effectively. And finally how to set up Landing Pages to convert new prospects into buyers and ultimately long term clients.

Click here to learn more

Adding a few YouTube videos to your website, or going beyond that and creating your own YouTube channel, is a great way to promote your business. You can create a video tour of houses that you have for sale, get a few happy mortgage clients involved in a video testimonial, or even show potential clients around your office — everything from your neat (or rather messy desk) to the lunchroom can be featured.

Before you whip out your video camera and start shooting, make sure that you have a plan in place. There are a lot of videos available on the web, and the best way to guarantee that yours will be ignored is by uploading a fuzzy, unfocused 9 minute video that never gets to the point. Here are some great tips to follow:

Keep it short – Under two minutes is recommended, although you can go as long as five or six, depending on your subject matter. This is a promotional video, not a scene-by-scene remake of Citizen Kane, so determine how long it will take to get your point across and then stick to that time limit.

Make sure that each video has a purpose – Think of them as mini-movies. You should have a distinct beginning, middle and end, and can create “cards” with a title and list of credits with most digital video software. While you do not need to have a script to follow or even an exact outline describing each shot, you still should have a general idea of what will be filmed and what you will say before the camera starts rolling.

Pay attention of the background, setting and lighting – The last thing that you need is a promotional video for a house that you’re selling that features a large pile of garbage in the background. Neaten everything up as much as possible. It’s always best to shoot outdoors in real sunlight, but good indoor lighting will work as well. You just don’t want it to be too dark, or no one will be able to see what you’ve filmed.

Share the video – Post links to it everywhere (on your Twitter, LinkedIn and Facebook Business Pages) and embed it on your blog and main business website. If you create your own YouTube channel, cross link it with everything else in order to generate some traffic.

Here is an example of a video we like: Click on the Picture to View White Rabbit Pictures

Are you interested in creating video open houses but are looking for an affordable full-service company to film, edit and upload your video and photos for you? Look no further. Welcome to RabbitView, a video production and distribution company based in Calgary, Alberta Canada with virtual offices all over the world.

Who is it for?

RabbitView is for Realtors who want to create professional photo or video open houses and/or a video blog.

How does it work?

RabbitView has a team of professional photographers and videographers around the world who will work with you to take professional video and photos, edit them and then upload them to,, and your website.


We think this is a great service that is worth checking out. Video is becoming more and more popular, and having a video presence online works very well for some Realtors.

There are web applications we enjoy and there are web applications we rely on. For many of us at SEM, Animoto is a video creator that we rely on. It creates amazing high definition video from your photos.

What is it?

Animoto automatically produces beautifully orchestrated, completely unique video pieces from your photos, video clips, and music. You choose your photos from your computer, you choose your music from a selection that Animoto provides, and then you finalize and voila, a beautiful video is created. For us at Big Encore, we believe that simple is powerful. Animoto has accomplished simple. Its interface is simple, its process is simple, and the final product is excellent.

Who is it for?

Animoto is really for any person interested in creating video from photos. But, Animoto is perfect for Realtors looking to create dynamic and exciting videos of their listings. You can automatically upload them to youtube, share them, email them to friends or put them on facebook. It’s a very cool tool.

We give Animoto a Big Encore!