Social media can be intimidating. One false step and you’ll lose your followers, which in this case, are either your clients or your potential clients. In order to make the most of your Twitter, Facebook and LinkedIn accounts, follow these simple tips:
1) Your Facebook Fan Page needs to be worthy of the “like” button. Your profile needs to be fully filled out and your content needs to be thoughtful and informative. Think of the “like” button as an Olympic Gold medal. Clicks on it must be earned through hard work and dedication.
2) Stop #Hashtag stuffing. One per Tweet is fine. Two is pushing it, and three should never be attempted. Not only will you run out of space and end up sending out Tweets that consist of nothing but hashtags (and therefore, no content), but you’ll begin to annoy your followers.
3) Cross-link, cross-link, cross-link. It cannot be emphasized enough. In order for a social media campaign to be successful, you need to link your accounts together.
4) Stick to what you know, and use your blog posts to explain issues and problems that deal with your industry. It’s all about showing, rather than telling. You can put up blog post after blog post stating what you do, while one post explaining a major nationwide issue from the perspective of your company can explain far more.
5) Don’t be afraid to confess if you made a mistake. An ill-timed Tweet or hacked account can have major consequences, so don’t be too shy to apologize and admit that you screwed up or were hacked. However, you can’t blame everything on hackers, and accusing them for your mistakes on a daily basis will make your followers think that you don’t know how to create a proper password.
6) Stick your business hours when solving problems and dealing with customer service issues. It may be tempting to help that client out at midnight, especially if you’re still awake and have your smart phone in front of you, but keep in mind that you need time to yourself. That problem can wait until the morning.
7) Mind your manners. Just because you can’t see who is following your social media accounts or reading your blogs, that doesn’t mean that they aren’t human beings with feelings. Be just as polite online as you would in the real world.
8) Always think of your target audience. It’s one thing to write about what you like, but another altogether to aim your Tweets, updates and blogs at your clients and other members of your target audience. Remember that it’s not all about you.
9) Carefully come up with a plan and follow it through. Sit down and seriously think about why you’re using social media. Is it to gain customers? Spread the word about your business? Share your knowledge? Treat your social media as part of your business plan, or as a separate plan altogether. The goal here is to have something in place that’s cohesive and makes sense in order to maximize your social media accounts.
10) Turn your knowledge and expertise into an eBook or two, then publicize it on your blog. Buying real estate and taking out a mortgage are two things that many people will do at least once in their life. There’s no better way to get their attention (and their clientele) than by sharing your knowledge.