Giving cool real estate products, tools and news a Big Encore

Starting a Facebook fan page for your real estate or mortgage broker business and linking to it from your website is the easy part. Keeping your fans happy is where it becomes tricky. There are ways to make your page (and business) popular without going overboard and spending 40 hours a week updating it. Here are five tips for running a successful fan page:

1) Add fresh content on a weekly basis. Ideally, you’ll want to update your Facebook fan page almost daily, but adding new items at least once a week will work. Make sure that any entries made to your company blog are cross-posted to the Facebook page and that any changes in content on the main website are pointed out in your Facebook update stream.

 

 

 

2) While you’re updating your content, check the business information that you have posted. Make sure that your links work properly and that your address and phone number are correct. Also, check everything for typos. Having a slew of misspelled words makes your business look sloppy.

 

 

 

3) Make some of the content unique. Although you will want most of the same information on your Facebook fan page, blog and website, adding a few different things will give your fans a reason to come back on a regular basis. Special items like behind-the-scenes photos, product previews and even contests for free merchandise can make being one of your Facebook fans worthwhile.

 

 

4) Respond to comments left on your page. Get used to interacting with your fans. Many internet businesses never have a chance to match their customers’ names with their faces. Now you do, so take advantage of it. The interaction doesn’t have to be overly detailed. If a customer or client gives you a compliment, thank them. If they have a complaint, do your best to resolve it out in the open.

 

 

 

5) Treat your Facebook fan page as if it were a public relations officer, only less formal. Don’t let your guard down or disparage similar companies on your page. Use it as a forum to release information about new products or re-releases of old ones. While a good P.R. rep will get your company featured in newspapers and magazines to bring in new customers, the ones on your fan page already are customers. They will buy what you’re selling, as long as they know about it first.

 

 

Running a successful Facebook fan page does require time and effort. Make sure that you set aside an hour a day or a few hours during the week to welcome new fans and answer any questions sent your way. You also need time to update your fan page content with new photos or information. A neglected fan page will reflect poorly on your business. After all, if you neglect one part of it, what else are you cutting corners on?

2 COMMENTS
July 5, 2012
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Hey Blogger,
Liked ur article on this Facebook fan page. I need to step out and get one good working social Media and I need a little bit of advice. Give me three reasons why I should choose Facebook over ones like LinkedIn, Twitter, or some media similar? Signed: social Media student.

admin
July 13, 2012
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For Real Estate I would recommend Facebook for sure. Linkedin is great for connecting with like minded professionals, and for referrals. Twitter is also great for staying in the loop on relevant trends, but your audience will consist of other Realtors. Facebook on the other hand allows you to reach your buyer and seller audience. Have a look at this article posted on data collected from Facebook, blogging, and email marketing. http://blog.streettext.com/76/.

You do not even need a business fan page to get the most out of Facebook, share interesting information and photos to encourage sharing to reach your audience. Make your page clear that you sell Real Estate. Make sure you share your successes and happy clients stories.

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