Giving cool real estate products, tools and news a Big Encore

Contrary to popular belief, LinkedIn can be used for social media purposes beyond that of a “virtual resume.” After all, if you do a Google search on your name, your LinkedIn profile is usually among the top ten results. What this means is that your real estate agency or mortgage brokerage can benefit from having its employees (or just yourself if you’re your own boss) sign up for and use this social media service on a regular basis.

Unsure of where to get started? Follow these four quick tips:

#1: Cross-link your profile and your blog feed

Not only is a blog the best way to promote yourself and your small business by showing what you’re capable of, but, by including its feed on your LinkedIn profile, you can attract new clients. Adding your blog’s feed to LinkedIn is pretty simple – just go through the steps on the site and it’ll be up and running in no time.

#2: Plan events and invite your network and clients

LinkedIn makes event planning — including open houses — easy. You can fill in your whole calendar so that you know what you have upcoming, or you can plan an event yourself. By making the event public, it will show up on your profile. Your clients will be aware of it, and you can even invite everyone in your network.

#3: Help Your Search Engine Optimization

Instead of filling in your profile the traditional way and using the included phrases, “My Blog” and “My Website,” choose “Other.” Then, fill in the blank with a keyword phrase that describes what you do. When someone searches on that keyword, your profile will pop up.

#4: Get Recommendations

One of the best things about LinkedIn is the ability to have others recommend you. Their recommendations show up on your profile and are seen by everyone who looks at it. Ask satisfied clients, as well as current and former co-workers to give you a big virtual thumb’s up.

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