Giving cool real estate products, tools and news a Big Encore

Believe it or not, the content that you put up on your Facebook Fan Page is far more important than you think. A properly run fan page will bring in more business, generate leads and do wonder your business’ bottom line. On the other hand, an improperly run page can make you look sloppy, lazy, and turn away more sales than it brings in.

The most important thing to consider when putting together a content plan for your business’ Facebook fan page is the image that you want projected. Things to take into consideration are what your real estate company stands for, what your customers “take away” from your business after buying or selling a house, and what you, as a person, have to do with your brand. Come up with several words that describe the image that you want your business to have, and then find a way to use them as inspiration for your Facebook Fan Page content.

If all of this talk about content leaves you feeling lost, check out these suggestions. They’ll help steer you in the right direction!

Newsletter Promotion

Facebook marketing opens up your business to hundreds of new customers. There is absolutely nothing wrong with asking them to click on a link that allows them to sign up for your mailing list. Depending on their privacy settings, you may not have access to the email and street addresses of people who click on the “like” button that graces the top of your page, so offer them something to get them to voluntarily give you their information.

Alternate Content

Find something hilarious or clever on YouTube?  Stumble over a thought-provoking article on Stumbleupon? Put a link to it on your Facebook fan page. Let your customers and fans read or watch it, then post their own opinions or even place a link to it on their personal pages. You’ll spread the word about your real estate business slowly but surely as their friends ask where they received the information.

Ask Away

Use the Facebook Questions feature or create a poll on an alternate website and link to it on your Facebook business page. This is a great way to generate conversation while receiving some free market research. Find out who your main customer or “fan” group is made up of and you’ll be able to target them directly.

Cross Promote

This goes hand in hand with having your fans sign up for your newsletter. Be sure to link to your business’ website, its blog or Tumblr page and your Twitter feed from your Facebook Fan Page. Also, make sure that you place links to your Facebook Fan Page from all of your social media accounts, as well as your main website.

 

 

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