Giving cool real estate products, tools and news a Big Encore

According to the National Association of Realtors 2011 Technology Survey, most realtors (35%) prefer a smartphone using the Android operating system over the iPhone (28%). Here are some interesting stats:

Social Networking

33% of agents say that they are extremely comfortable with social networking, and another 30% are “comfortable”

of these,

79% use Facebook

67% use LinkedIn

YouTube, Twitter, Blogs, Google+ and “my own blog” are all used by between 20 and 30% of realtors and brokers

 

Lead Generation

48% of realtors list their properties on Facebook in order to generate leads

The most popular listing sites are:

Realtor.com – 87%

Broker-based sites – 78%

Trulia – 73%

and Zillow – 71%

But only 28% of agents are happy with the amount leadsĀ  that they receive from their own business website.

 

Email

The most-used email clients by far are Outlook (27%) and Gmail (26%) with Yahoo coming in third with 12%

 

 

 

And when it comes to future technology purposes,

38% of those surveyed plan on buying a smartphone within the next 12 months

29% plan on purchasing an iPad

17% a digital camera

16% a laptop using the Windows operating system

and 8% a digital camera

 

How will things have changed between last year and this one? We’ll have to wait to find out!

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