You are a Realtor, you want to start blogging, you know it will bring people to your website, but you don’t know what to write about. You are not alone. Sometimes the best place to look for blogging ideas is your email inbox. It is very likely that you have answered questions on your email that buyers or sellers have asked you. Those emails make perfect blog articles. For a Realtor’s blog it is a good idea to mix questions and answers, current stats, and local information on your city or neighborhood. These are topics that buyers and sellers are generally interested in.
The other day I came across a great article by Drew Meyers called the 1 month blogging content strategy guide for new real estate bloggers. In the article Drew outlines a great 1 month strategy for posting articles. You can read more about it by clicking the link above, but I will summarize the strategy here.
Week 1
- Day 1 (Monday): Three Things I Enjoy About [your primary city]
- Day 2 (Tuesday): No writing. Compile a list of 10-20 blogs in your area
- Day 3 (Wednesday): 10 Most Expensive Listings in [your primary city].
- Day 4 (Thursday): Don’t write. Spend one hour reading other local blogs
- Day 5 (Friday): [name of trip] — The Best Weekend Trip from [your city name]
Week 2
- Day 1: An Amazing Listing Worth Seeing in [insert city name]
- Day 2: Don’t write. Read and comment on local blogs.
- Day 3: My thoughts on [some timely topic that interests you]
- Day 4: 10 Useful Resources for [your city name] Residents
- Day 5: The Current State of the [insert city name] Real Estate Market
Week 3
- Day 1: Free WIFI Locations in [your primary city]
- Day 2: No writing. Browse industry blogs.
- Day 3: Don’t write. Connect with a few past clients.
- Day 4: 3 [insert city name] Restaurants (or Bars) You Might Not Have Heard Of
- Day 5: Friday Fun Fact: [insert fun fact here!]
Week 4
- Day 1: Today’s Mortgage Rates and What They Mean to Home Buyers/Sellers in [city name]
- Day 2: Random
- Day 3: Lunch at [restaurant name] in [city name]
- Day 4: Comment on 5-10 local blog posts
- Day 5: The Current State of the [insert city name] Real Estate Market
And that’s the 1 month strategy. If you would like to read more on this please visit Drew’s article here.
