Giving cool real estate products, tools and news a Big Encore

All of the social media promotion and cross-linking in the world won’t help if you can’t draw in readers, fans and potential clients with your blog content. Sure, you do need to write about your real estate business or mortgage brokerage, but at the same time, you don’t want to fill your blog with the same kind of posts over and over. If you need some inspiration, here are five types of posts to include on your blog:

Photos. Picture posts are quick and painless. Find an interesting picture of something that relates to your business and design a post around it. It can be of a house that you were just contracted to sell, one that you’ve just arranged a mortgage on, or something completely different altogether. Think creatively!

News. Any breaking news or local feature that relates to your business makes for easy content. It doesn’t even have to be directly about something that you’ve posted in the past – as long as you can relate it to what you do; you’re good to go.

Lists. This one is easy. Make a list about anything that goes along with your other content. Whether you want to list the top ten local housing trends, five ways to make sure that a house sells quickly  or even your top three favorite HGTV shows, anything goes.

Surveys. Ask your readers for their opinion on something related to your business. This is not only a great way to see what your readers are interested in, but it’s also a sneaky way of seeing how many of those daily views are from people who like your blog enough to participate.

Humorous items. If you find it funny, write something about it. The humorous category can be expanded to include cartoons that relate to your company, or anything else that is guaranteed to get a laugh out of your target audience. You do want to be careful here, as some people are easily insulted, so be cautious when posting items that fall into this category.