Giving cool real estate products, tools and news a Big Encore

Thanks to the technology in new smartphones, it’s possible to do away with a traditional camera altogether. It’s easy to take high quality pictures with your smartphone, then upload them immediately to your social media accounts in order to spread the news about the new house that you have for sale. However, before you start to upload those pictures to the web, make sure that they are the best representations of that property. Here are some tips.





Some things that your pictures shouldn’t be:

  • Blurry
  • Under lit
  • Over lit






What your pictures should be:

  • Clear and crisp
  • Colorful




How to get them that way?

1) Be aware of the limitations of your phone. Does it have a flash? If not, you shouldn’t take pictures at night or when the sky is overcast. How powerful is the zoom function? If it isn’t very strong, you’ll have to take your pictures from closer up than you planned. Does is automatically adjust for shakiness? If not, you’ll have to hold your hand very still when taking the picture, or you’ll end up with a blurry mess.

2) Check the lighting and shadows. The best pictures are taken outdoors when the sun is shining, but that isn’t always possible. Look at the shadows to make sure that they aren’t obscuring important details, and take note of how windows and other shiny objects reflect the camera flash. Paying attention to the smallest lighting issues and using them to your advantage will help a great deal.

3) Take more than one picture. Sometimes the slightest change of angle will turn a mediocre picture into a fantastic one. Take a picture from your original angle, then turn slightly to the left or right, taking pictures from those angles as well. Compare the three before choosing the best one.

4) Don’t go overboard on the special effects. Sure, it’s cool that your newest photo app can turn your ordinary picture into a replica of a faded Polaroid from the 1970′s, but will it help you sell that house? More than likely not. Save the special affects for your personal photos.

5) Change your camera settings. It’s nice to know that you can take a picture that measures 4000 by 3000 pixels, but that is way too large to pass around on social media. Set your smartphone camera so that it takes pictures of a reasonable size — around half to one-quarter the amount of pixels will do. This also helps if your camera has a smaller amount of megapixels; the lower your number, the grainier a larger picture will be.

6) Understand that your smartphone will never be a digital SLR. While smartphones are handy and make an excellent substitute for smaller point and shoot cameras, the quality of their pictures will never rival that of an expensive multi-lensed digital camera that has not only more settings, but also more megapixels. You’re trading convenience for the best quality, and while that’s fine in most cases, you need to be aware of it.


Real estate yard signs, fliers and open houses are some of the old fashioned real estate marketing tools that are still effective. After all, it’s hard to know which house is for sale if there isn’t a sign out front, and some business is still gained by people driving by. However, if you truly want to increase your sales and up your commissions, then you’ll have to not only have to embrace modern technology, but know how to use it to your advantage.

There are many technology-friendly tools that can be utilized in real estate marketing, but these five top the list:

1) Twitter – Set up a special Twitter account and use it to market your listings. When setting up the account, make sure to check the “Add a Location to my Tweets” box. This will help you find people in your area, and allow them to find you as well. Tweet information about properties that you’re selling, including pictures, prices, lot and building sizes and other pertinent details. If you’re planning an open house, Tweet about that as well. Soon, you’ll build up a sizeable base of Twitter followers – all of whom are potential clients.


2) QR codes & Text - There are downloadable QR code reader apps available for most smart phones. By placing a special QR code on every ad (yard signs, fliers, newspaper listings, etc) and using a service like StreetText, everyone who “clicks” on the code will be given information about the property that is far beyond what can be condensed into a simple advertisement. Texting works the same way, anyone can text for information using their phone. And the best part is they can do it from ANY phone. You can use these codes in your print advertising and outside your properties on the for sale sign.


3) Google Maps – The ingenious Google Maps system not only allows people to view the entire street that the property is located on, but it also shows several views of the property itself when you zoom all of the way into street view. If the property is located on a corner, you’ll be able to see several angles, including the front, at least one side, and the back, but if it’s nestled between other houses or buildings, only the front will be shown.  Nevertheless, between the “search nearby” and “get directions” options, Google Maps are something that it’s hard to do without.


4) Facebook – Creating a Facebook Fan Page for your business is a fairly simple process that can help your business grow exponentially. Because it can be linked to your personal Facebook page, you’ll have instant access to your network of friends, all of whom can become fans of your business as well. These fans will lead to others, and, well, the sky’s the limit! Cross linking to your Twitter profile and blog will also bring in outside fans (otherwise known as clients) and they’ll be able to write on your Fan Page if they have any questions or concerns. This is also a great way to spread the word about open houses.


5) A blog – Treat your blog like it’s an online office. Make sure that your email address, office address and phone numbers are clearly displayed on every page. Cross link your blog entries to your Twitter and Facebook pages, and provides links on each of those pages that lead back to your blog. While all of this may sound like a lot of work, it doesn’t have to be. Many blog hosting sites, like WordPress, for example, allow you to automatically send a link to Twitter and Facebook upon clicking the “publish” button.


These five items are just the tip of the iceberg as far as real estate marketing technology is concerned and are a great place to begin.


Real Estate Social Marketing

Real Estate Social Marketing

Social media marketing is about using the online networks that already exist to connect what you do with this networks. The only problem with social media marketing is that it takes time to do and a little bit of knowledge to set it up. Luckily RE2Social now offers these services for you.

So how does it work? They set you up with a Twitter and Facebook page if you don’t already have one and then focus them on your potential audiences.

Social media is a simple and essential part of your marketing. We hope this business succeeds.