Giving cool real estate products, tools and news a Big Encore

Real estate yard signs, fliers and open houses are some of the old fashioned real estate marketing tools that are still effective. After all, it’s hard to know which house is for sale if there isn’t a sign out front, and some business is still gained by people driving by. However, if you truly want to increase your sales and up your commissions, then you’ll have to not only have to embrace modern technology, but know how to use it to your advantage.

There are many technology-friendly tools that can be utilized in real estate marketing, but these five top the list:

1) Twitter – Set up a special Twitter account and use it to market your listings. When setting up the account, make sure to check the “Add a Location to my Tweets” box. This will help you find people in your area, and allow them to find you as well. Tweet information about properties that you’re selling, including pictures, prices, lot and building sizes and other pertinent details. If you’re planning an open house, Tweet about that as well. Soon, you’ll build up a sizeable base of Twitter followers – all of whom are potential clients.

 

2) QR codes & Text - There are downloadable QR code reader apps available for most smart phones. By placing a special QR code on every ad (yard signs, fliers, newspaper listings, etc) and using a service like StreetText, everyone who “clicks” on the code will be given information about the property that is far beyond what can be condensed into a simple advertisement. Texting works the same way, anyone can text for information using their phone. And the best part is they can do it from ANY phone. You can use these codes in your print advertising and outside your properties on the for sale sign.

 

3) Google Maps – The ingenious Google Maps system not only allows people to view the entire street that the property is located on, but it also shows several views of the property itself when you zoom all of the way into street view. If the property is located on a corner, you’ll be able to see several angles, including the front, at least one side, and the back, but if it’s nestled between other houses or buildings, only the front will be shown.  Nevertheless, between the “search nearby” and “get directions” options, Google Maps are something that it’s hard to do without.

 

4) Facebook – Creating a Facebook Fan Page for your business is a fairly simple process that can help your business grow exponentially. Because it can be linked to your personal Facebook page, you’ll have instant access to your network of friends, all of whom can become fans of your business as well. These fans will lead to others, and, well, the sky’s the limit! Cross linking to your Twitter profile and blog will also bring in outside fans (otherwise known as clients) and they’ll be able to write on your Fan Page if they have any questions or concerns. This is also a great way to spread the word about open houses.

 

5) A blog – Treat your blog like it’s an online office. Make sure that your email address, office address and phone numbers are clearly displayed on every page. Cross link your blog entries to your Twitter and Facebook pages, and provides links on each of those pages that lead back to your blog. While all of this may sound like a lot of work, it doesn’t have to be. Many blog hosting sites, like WordPress, for example, allow you to automatically send a link to Twitter and Facebook upon clicking the “publish” button.

 

These five items are just the tip of the iceberg as far as real estate marketing technology is concerned and are a great place to begin.

 

Big Encore QR Code

Big Encore QR Code

The conversation is starting about using QR Codes as a marketing tool for Real Estate. Recently REMonline wrote an article on QR codes as an emerging marketing tool. They came to the conclusion that QR codes are valuable to Real Estate because they get the information to the consumer faster. “Whatever tool you can use to get information in front of a consumer quickly – and this tool does that – will undoubtedly result in more sales,” says Grey.

What are QR codes?

A QR code is a pixel barcode a user scans with their smart phone camera. If they have the QR reader application installed on their mobile phone, they will be redirected to a website immediately after scanning the QR code.

Why use QR codes?

QR codes are used to get information about the property to the buyer faster. Consumers like getting on-demand information and this is a solution.

What is the bad news?

QR codes are a great idea, but not a complete solution yet. Only 30% of Canadian cellphone users have a smart phone, and of those less than that are connected to a data plan. And of those, that do have a data plan, they still need to have the QR reader application installed on their phones. While this technology is growing it still is not a complete solution.

It makes sense to offer a SMS texting solution along with the QR codes to ensure that all cell phone users are able to access the information.