Giving cool real estate products, tools and news a Big Encore

Contrary to popular belief, LinkedIn can be used for social media purposes beyond that of a “virtual resume.” After all, if you do a Google search on your name, your LinkedIn profile is usually among the top ten results. What this means is that your real estate agency or mortgage brokerage can benefit from having its employees (or just yourself if you’re your own boss) sign up for and use this social media service on a regular basis.

Unsure of where to get started? Follow these four quick tips:

#1: Cross-link your profile and your blog feed

Not only is a blog the best way to promote yourself and your small business by showing what you’re capable of, but, by including its feed on your LinkedIn profile, you can attract new clients. Adding your blog’s feed to LinkedIn is pretty simple – just go through the steps on the site and it’ll be up and running in no time.

#2: Plan events and invite your network and clients

LinkedIn makes event planning — including open houses — easy. You can fill in your whole calendar so that you know what you have upcoming, or you can plan an event yourself. By making the event public, it will show up on your profile. Your clients will be aware of it, and you can even invite everyone in your network.

#3: Help Your Search Engine Optimization

Instead of filling in your profile the traditional way and using the included phrases, “My Blog” and “My Website,” choose “Other.” Then, fill in the blank with a keyword phrase that describes what you do. When someone searches on that keyword, your profile will pop up.

#4: Get Recommendations

One of the best things about LinkedIn is the ability to have others recommend you. Their recommendations show up on your profile and are seen by everyone who looks at it. Ask satisfied clients, as well as current and former co-workers to give you a big virtual thumb’s up.

Every Mon-Fri we talk about cool Real Estate products. This month we talked about a lot of great Real Estate products that we would hate for you to forget about. So here’s to February’s top 5 most useful and most exciting products for Real Estate.

Real Sign

Number 1. RealSign

Right after writing our post about RealSign, it started to get a lot of online buzz. Which we are really excited about. We think this is a very useful product for Realtors.

Using RealSign technologies you can sign contracts on your computer without printing them. It’s a time saving gem.

We give RealSign the Big Encore of the Month!


StreetText Mobile SMS Marketing Solution

Number 2. StreetText

StreetText is leading the market for Canadian Real Estate SMS Mobile Marketing. We think the product is exceptional and the price is unbeatable.

If you can get information about your property to buyers faster, it makes sense that it will sell faster. Using a very clever texting interface, StreetText allows a buyer to text a unique code for each property and receive information on the property direct to their phone.  We wrote about StreetText here.

We give StreetText a Big Encore!


Social Website

Number 3. SocialPilot

We all know that social media is an important part of our marketing campaign. However, it can be confusing where to start.

SocialPilot is a very useful website that offers step by step video tutorials that walk you through basic social media instructions. It is not exclusive to Real Estate, but we think SocialPilot is such a great tool that everyone can use to learn how to build relationships and generate leads using it

We gave it a Big Encore here.



Number 4. HootSuite

HootSuite is a great Twitter management tool. It’s no secret that managing a Twitter account can become a little crazy. Using HootSuite helps organize your Twitter life.

It offers analytics, the ability to watch retweets, @mentions and keywords that you are interested in. If you are serious about building a Twitter account, HootSuite must not be missed.

We wrote about it here in our article about the 5 most useful social media tools this month.


Screenshot of Animoto

Number 5. Animoto

If you want to create video to showcase your properties, to market yourself or create great slideshows, then Animoto is for you. We highly recommend it, use it all the time and think it is a fabulous tool.

We put Animoto in the Top 5 useful products that we discussed this month. You can read about what we said here.



5. Google Profile

Google Profile

Setting up a Google profile takes 5 minutes. It is rumored that you will be indexed #1 on Google search for your name within an hour of setting up a Google profile.

4. Blog

Wordpress and Blogger

It takes a few hours to create, but you can get started in minutes. Using either WordPress or Blogger is free and easy to set up.

3. Facebook Page

Facebook Page

It’s completely free to set up a FaceBook page. It’s amazing how many stories I have heard from Realtors where their customers have found them on Facebook. Canada is ranked #1 fro Facebook usage worldwide.

2. Real Sign

Real Sign

With RealSign you never need to print documents again. It costs $119 but when you consider the time it will save with your contracts, the price is very affordable.

1. Mobile Marketing

Street Text

Of the 5 must have’s for 2011, nothing stops the heart like StreetText. At the 2011 Western Connection in Banff their booth was a tornado of activity. Make all your listings textable. Buyers receive instant information on the property and you as the Realtor get the buyers contact information. At only $15 per/month it is a very exciting tool that every Realtor must have.