Giving cool real estate products, tools and news a Big Encore

Real estate yard signs, fliers and open houses are some of the old fashioned real estate marketing tools that are still effective. After all, it’s hard to know which house is for sale if there isn’t a sign out front, and some business is still gained by people driving by. However, if you truly want to increase your sales and up your commissions, then you’ll have to not only have to embrace modern technology, but know how to use it to your advantage.

There are many technology-friendly tools that can be utilized in real estate marketing, but these five top the list:

1) Twitter – Set up a special Twitter account and use it to market your listings. When setting up the account, make sure to check the “Add a Location to my Tweets” box. This will help you find people in your area, and allow them to find you as well. Tweet information about properties that you’re selling, including pictures, prices, lot and building sizes and other pertinent details. If you’re planning an open house, Tweet about that as well. Soon, you’ll build up a sizeable base of Twitter followers – all of whom are potential clients.


2) QR codes & Text - There are downloadable QR code reader apps available for most smart phones. By placing a special QR code on every ad (yard signs, fliers, newspaper listings, etc) and using a service like StreetText, everyone who “clicks” on the code will be given information about the property that is far beyond what can be condensed into a simple advertisement. Texting works the same way, anyone can text for information using their phone. And the best part is they can do it from ANY phone. You can use these codes in your print advertising and outside your properties on the for sale sign.


3) Google Maps – The ingenious Google Maps system not only allows people to view the entire street that the property is located on, but it also shows several views of the property itself when you zoom all of the way into street view. If the property is located on a corner, you’ll be able to see several angles, including the front, at least one side, and the back, but if it’s nestled between other houses or buildings, only the front will be shown.  Nevertheless, between the “search nearby” and “get directions” options, Google Maps are something that it’s hard to do without.


4) Facebook – Creating a Facebook Fan Page for your business is a fairly simple process that can help your business grow exponentially. Because it can be linked to your personal Facebook page, you’ll have instant access to your network of friends, all of whom can become fans of your business as well. These fans will lead to others, and, well, the sky’s the limit! Cross linking to your Twitter profile and blog will also bring in outside fans (otherwise known as clients) and they’ll be able to write on your Fan Page if they have any questions or concerns. This is also a great way to spread the word about open houses.


5) A blog – Treat your blog like it’s an online office. Make sure that your email address, office address and phone numbers are clearly displayed on every page. Cross link your blog entries to your Twitter and Facebook pages, and provides links on each of those pages that lead back to your blog. While all of this may sound like a lot of work, it doesn’t have to be. Many blog hosting sites, like WordPress, for example, allow you to automatically send a link to Twitter and Facebook upon clicking the “publish” button.


These five items are just the tip of the iceberg as far as real estate marketing technology is concerned and are a great place to begin.


Dave Elfassy

Dave Elfassy

Within two years Dave Elfassy is in the top one percent of Ontario real estate salespeople. How did he do it?

In a recent interview with REM Elfassy spoke about his fast rise to success. Right from the start he hit the gates running, joining with Right at Home Realty, a smaller player at the time, which is today one of the fastest growing  brokerages in Toronto. He wasn’t interested in Real Estate as a side project. He has auditioned and appeared in both a local television show about marketing conditions, and on the hit HGTV show, Agent versus Agent.

That initial exposure was great for Dave’s career. In an interview with REM Elfassy gave 6 tips for new and struggling Realtors. Here they are.

1. Hire a coach and go to training seminars.

2. Pursue every possible lead. “Do open houses for other agents. Cold Call. Call FSBOs and expired listings.” And work with renters.

3. Invest in a good website, in good search engine optimization, and social media like Facebook, Twitter, LinkedIn, and Youtube.

4. Don’t waste time with time wasters. Find out if the buyer is qualified to buy. “I wish I could take back all the time I invested with people who weren’t qualified to buy,” says Elfassy.

5. Join a networking group. You can find these on sites like

6. Be persistent and have fun.

Dave is a focused individual he has worked hard for his goals. The main point is that Dave’s sales success and his 6 steps are achievable by you. I hope you enjoyed this featured article and were inspired by it. If you enjoyed this please let me know and I will do more features like this.

Mail Chimp

MailChimp Email Marketing and List manager

By most reports email is still alive and well. And every good Realtor needs a good email manager. What if there was an email manager that could save you money? We present MailChimp, it is probably the best email marketing and email list manager that you have never heard of.

MailChimp allows you to send 12,000 emails per month to a list of 2000 subscribers for free! For most realtors that will work. You can always upgrade to a paid account if you need to send more emails.

MailChimp is a very useful tool that every Realtor needs in their toolbox. We give it an Encore.