Giving cool real estate products, tools and news a Big Encore

Search Engine Optimization, otherwise known as SEO, is not impossible to do on your own. It may sound like it requires a team of experts and some Internet know-how, but it really doesn’t. Once you launch your website, and want it publicized for the world (and potential clients) to see, there are some tricks that you can do to help ensure that your site ends up in the top ten search engine results, all without having to pay for online advertising. Here are 5 to get you started.

1) Make your URL easy to remember. This may seem like common sense, but it needs to be emphasized here. It is much easier to tell people to “visit you on the web” if your URL is www.yournamehererealty.com, rather than a long string of odd numbers and letters. A simple web address is also easier for search engines to pick up on, and will lead to them sending more traffic your way.

 

 

2) Cross-link as much as possible. It cannot be repeated enough. You need to post links on your social media accounts that lead to your blog and, repeating the process, links on your website that point to your social media accounts. This will increase the traffic that comes into your website, making it look better from the point of view of the search engines.

 

 

3) Design a simple, easy to navigate site that includes a site map. Search engines use bots to crawl your site and pick up on the important stuff, like keywords, your web address, your name, what type of business you run, and so on. The easier your site is to navigate, the more these bots will come away with, which will add to your search engine ranking. This also helps out the people who come to your site, since they will be able to find out what your business is all about and how they can contact you.

 

 

4) Update your content regularly. Search engine bots pick up on how updated your content is. You don’t need to post a new blog article every day, but you should update it a few times a week. Updating the content on your other pages at least once a month is helpful as well. You don’t want your ranking to fall due to having stale content on your site.

 

 

5) Submit your site to search engines. This may seem like the simplest step of all, but it is also commonly overlooked by many people. The large search engines (Bing, Google and Yahoo) will not find your website unless you submit your site to them. Doing this is free, and, in the case of Google, takes mere seconds. There is a new set-up that Yahoo and Bing both use, but once you have mastered the 3 step process, your URL is submitted to both sites at the same time.

Social Pilot.org Website

A Screenshot of SocialPilot.org a website for Social Media Training

If your grandma’s facebook account isn’t a telltale sign that the Internet has come of age, here’s another SocialPilot.org. Sometimes it feels like social media is developing minute by minute, and it’s hard to keep up… Until now. SocialPilot offers free, high quality, social media training tutorials.

What is it?

SocialPilot offers a weirdly useful stream of videos explaining the do’s and don’ts of social media. It offers tips on maximizing your presence on Facebook, LinkedIn, Twitter, and so many more. It even gives great advice for bloggers looking to improved their SEO.

Who is it for?

SocialPilot is for people wanting to increase their SEO (Search Engine Optimization) and their Social Media ROI (return on investment). Most savvy small business leaders will be very pleased with its ease of use. On behalf of all the Real Estate professionals out there we thank you.

BigEncore is always looking for cool websites that make our lives easier. This one hit the spot. We give SocialPilot a BIG Encore.