Giving cool real estate products, tools and news a Big Encore

According to the National Association of Realtors 2011 Technology Survey, most realtors (35%) prefer a smartphone using the Android operating system over the iPhone (28%). Here are some interesting stats:

Social Networking

33% of agents say that they are extremely comfortable with social networking, and another 30% are “comfortable”

of these,

79% use Facebook

67% use LinkedIn

YouTube, Twitter, Blogs, Google+ and “my own blog” are all used by between 20 and 30% of realtors and brokers

 

Lead Generation

48% of realtors list their properties on Facebook in order to generate leads

The most popular listing sites are:

Realtor.com – 87%

Broker-based sites – 78%

Trulia – 73%

and Zillow – 71%

But only 28% of agents are happy with the amount leads  that they receive from their own business website.

 

Email

The most-used email clients by far are Outlook (27%) and Gmail (26%) with Yahoo coming in third with 12%

 

 

 

And when it comes to future technology purposes,

38% of those surveyed plan on buying a smartphone within the next 12 months

29% plan on purchasing an iPad

17% a digital camera

16% a laptop using the Windows operating system

and 8% a digital camera

 

How will things have changed between last year and this one? We’ll have to wait to find out!

There are a number of online tutorials and training sessions springing up that are designed to help people figure out how to use social media to their advantage and design marketing programs around things like Facebook, LinkedIn and Twitter. They can also show you how to turn a good video into a great one. However, is it necessary to take a course in social media marketing? It may not be. Here are some pros and cons, as well as a few questions to ask in order to determine whether or not a social media course would be a waste of your time.

 

Pros

You’ll learn a good deal about the various social media applications, including a few that you probably haven’t heard of.

The course will include ways to come up with an effective social media marketing plan.

There are many forms of online communication that must be learned, or else you could turn away new followers and fans.

In an instructor-led course, you can have your questions answered quickly and easily.

Cons

Any course will take up some of your precious time, even if it consists of only online videos.

An instructor-led course can be expensive.

The time and money that you put into the course may not be worth it if you don’t end up bringing in new clients and selling more properties.

Some of the things taught may be common sense.

 

Should you take a social media marketing course?

No, if:

If you already use Twitter, Facebook and LinkedIn successfully.

You already have a social media marketing plan in place.

You have hired someone to handle your social media.

 

 

Yes, if:

You have no idea where to begin when it comes to using social media.

You aren’t sure if using Twitter or Facebook will help your company or business.

You want to get rid of your social media person and do the work yourself in order to save money.

Real Estate Social Marketing

Real Estate Social Marketing

Social media marketing is about using the online networks that already exist to connect what you do with this networks. The only problem with social media marketing is that it takes time to do and a little bit of knowledge to set it up. Luckily RE2Social now offers these services for you.

So how does it work? They set you up with a Twitter and Facebook page if you don’t already have one and then focus them on your potential audiences.

Social media is a simple and essential part of your marketing. We hope this business succeeds.

Sociable the book

Ever wish you could just download all the information you need to know about social media right to your brain? How to gain leads? How to become referable? How to use Twitter? How to use Facebook? Read the book Sociable! and you will feel like you just did this. This is one of the best books I have ever read on the subject. Having read everything from Googled, Brand Digital to Tribes and a host of SEO books, I was genuinely surprised at how much I learned from reading Sociable.

If you are a Realtor, Real Estate professional or anybody interested in learning how to build your company using Social Media, then Sociable is the book for you. Written by Shane Gibson, a Social Media expert, and Stephen Jagger, co-founder of 3 successful online companies, this book offers a very good step-by-step introduction and advanced insights on building a social media marketing strategy.

If you are serious about building a social media strategy I highly recommend reading this book. We give Sociable a big encore.