Giving cool real estate products, tools and news a Big Encore

Although the best thing that you can possibly do is join the largest social media sites and use each aspect of them as best you can, sometimes it’s impossible to do everything. If you had to choose between using Twitter or Facebook to promote your real estate business or mortgage  brokerage, which would you go with? Here a few strengths of each to help you decide:

 

 

 

Twitter Strengths

How Quickly Things Go Viral

A tweet sent at noon can end up on the evening news that same day. That’s how quickly things go viral on Twitter. If you want a lot of exposure in a hurry, Twitter is the way to go.  Because of this, you also have to watch what you Tweet. A mean-spirited comment may get you a lot of attention, but it could very well end up being the wrong kind of attention. You don’t want to lose clients because of something that you wrote.

Ease of Set Up

Because of the simplicity of a Twitter profile, you can be up and running within around twenty minutes, possibly sooner. In order to set up a good Facebook Fan Page, you’ll need to spend several  hours that could be put to better use.

Search Functions

You can easily search Twitter for information. There are many options available: from location-based Tweets to hashtags used by your fellow Twitter members. If something is happening in a certain place in the world that could affect your business and you want details, Twitter will have information faster than most news channels and websites.

 

Facebook Strengths

Facebook Advertising Network

On Facebook you can purchase ads that target an extremely specific audience. This is possible thanks to the statistics that users enter into their profiles.  Once you purchase an ad on Facebook, you can designate your audience: age group, male or female and location are only some of the settings that you can choose from. This allows your ad to reach exactly who you want it to.

Profile Options

You can set up a business profile, a personal one, and a Facebook Fan Page, and then have them all link together, or you can keep them all separate. Facebook allows you to make that choice, which is what makes this social media option so useful. Your personal opinions can be expressed to your friends and family, while your business stays out of it, preventing potential public relations nightmares. On the other hand, if you want your business “fans” to see what you do outside of work, you can allow them to.

Express Your Personality

Facebook is more personal than Twitter. Both allow you to post pictures and updates, but that’s where the similarities end. Twitter only allows you short description of yourself or your business that goes under your profile photo or logo, and a link to your company website. With Facebook, your profile is more detailed and you can customize certain options. This allows you to show more personality, which can be vital when your clients are comparing you to a competitor.

 

 

 

Social media can be intimidating. One false step and you’ll lose your followers, which in this case, are either your clients or your potential clients. In order to make the most of your Twitter, Facebook and LinkedIn accounts, follow these simple tips:

1) Your Facebook Fan Page needs to be worthy of the “like” button. Your profile needs to be fully filled out and your content needs to be thoughtful and informative. Think of the “like” button as an Olympic Gold medal. Clicks on it must be earned through hard work and dedication.

 

 

 

2)  Stop #Hashtag stuffing. One per Tweet is fine. Two is pushing it, and three should never be attempted. Not only will you run out of space and end up sending out Tweets that consist of nothing but hashtags (and therefore, no content), but you’ll begin to annoy your followers.

 

 

 

3) Cross-link, cross-link, cross-link. It cannot be emphasized enough. In order for a social media campaign to be successful, you need to link your accounts together.

 

 

 

 

4) Stick to what you know, and use your blog posts to explain issues and problems that deal with your industry. It’s all about showing, rather than telling. You can put up blog post after blog post stating what you do, while one post explaining a major nationwide issue from the perspective of your company can explain far more.

 

 

5) Don’t be afraid to confess if you made a mistake. An ill-timed Tweet or hacked account can have major consequences, so don’t be too shy to apologize and admit that you screwed up or were hacked. However, you can’t blame everything on hackers, and accusing them for your mistakes on a daily basis will make your followers think that you don’t know how to create a proper password.

 

 

 

6) Stick your business hours when solving problems and dealing with customer service issues. It may be tempting to help that client out at midnight, especially if you’re still awake and have your smart phone in front of you, but keep in mind that you need time to yourself. That problem can wait until the morning.

 

 

 

7) Mind your manners. Just because you can’t see who is following your social media accounts or reading your blogs, that doesn’t mean that they aren’t human beings with feelings. Be just as polite online as you would in the real world.

 

 

 

8) Always think of your target audience. It’s one thing to write about what you like, but another altogether to aim your Tweets, updates and blogs at your clients and other members of your target audience. Remember that it’s not all about you.

 

 

 

9) Carefully come up with a plan and follow it through. Sit down and seriously think about why you’re using social media. Is it to gain customers? Spread the word about your business? Share your knowledge? Treat your social media as part of your business plan, or as a separate plan altogether. The goal here is to have something in place that’s cohesive and makes sense in order to maximize your social media accounts.

 

 

10) Turn your knowledge and expertise into an eBook or two, then publicize it on your blog. Buying real estate and taking out a mortgage are two things that many people will do at least once in their life. There’s no better way to get their attention (and their clientele) than by sharing your knowledge.

 

 

 

Twitter is one of the most popular social networking apps out there, and can help your real estate or mortgage brokering business immensely, as long as you know how to set up your profile and use it properly.

There’s more to Twitter than following everyone in sight and hoping that they will return the favor. Successful Tweeting requires choosing your words and your followers carefully, or else everything may backfire and you’ll end up with either no publicity, or the kind of attention that you don’t want.

Choosing your Twitter handle (@your-company-here or something along those lines) is just the first step. Your Twitter handle is often the first thing that your potential clients will see, and should be something that you feel confident telling other people and printing on your business cards. While it’s okay to use something cutesy and attention getting, just make sure that it’s something that people will understand.

Make sure to personalize your page, including the font colors and background graphic. It might take a few extra minutes, but the results will be worth it. Also make sure that  your company logo is displayed someplace where it can be easily seen, and use  a picture of yourself as your profile pic. This lets everyone know that you are a real person and not a Twitter-spam bot.

Compose your Tweets as carefully as possible, and if you think that something is inappropriate to post, then it more than likely is. Also, you need to make sure to not spam your followers.  While it seems tempting, every Tweet that you send should not include a link back to your website. This will annoy more people than it will attract.

Although it may seem time consuming, it’s extremely important to add to the conversation on Twitter by Re-Tweeting interesting comments, joining in Twitter memes and commenting on things posted by your followers. However, do not send out new Tweets every few minutes of every day. This is not only time-consuming, but it will seem like you have nothing better to do, plus you don’t want your clients to think that you’ll be Tweeting while talking or meeting with them.

The most important thing that you need to realize is that even though Twitter is important, it is just another way to get in touch and keep up with people’s lives, so have fun with it!

 

 

 

Real estate yard signs, fliers and open houses are some of the old fashioned real estate marketing tools that are still effective. After all, it’s hard to know which house is for sale if there isn’t a sign out front, and some business is still gained by people driving by. However, if you truly want to increase your sales and up your commissions, then you’ll have to not only have to embrace modern technology, but know how to use it to your advantage.

There are many technology-friendly tools that can be utilized in real estate marketing, but these five top the list:

1) Twitter – Set up a special Twitter account and use it to market your listings. When setting up the account, make sure to check the “Add a Location to my Tweets” box. This will help you find people in your area, and allow them to find you as well. Tweet information about properties that you’re selling, including pictures, prices, lot and building sizes and other pertinent details. If you’re planning an open house, Tweet about that as well. Soon, you’ll build up a sizeable base of Twitter followers – all of whom are potential clients.

 

2) QR codes & Text - There are downloadable QR code reader apps available for most smart phones. By placing a special QR code on every ad (yard signs, fliers, newspaper listings, etc) and using a service like StreetText, everyone who “clicks” on the code will be given information about the property that is far beyond what can be condensed into a simple advertisement. Texting works the same way, anyone can text for information using their phone. And the best part is they can do it from ANY phone. You can use these codes in your print advertising and outside your properties on the for sale sign.

 

3) Google Maps – The ingenious Google Maps system not only allows people to view the entire street that the property is located on, but it also shows several views of the property itself when you zoom all of the way into street view. If the property is located on a corner, you’ll be able to see several angles, including the front, at least one side, and the back, but if it’s nestled between other houses or buildings, only the front will be shown.  Nevertheless, between the “search nearby” and “get directions” options, Google Maps are something that it’s hard to do without.

 

4) Facebook – Creating a Facebook Fan Page for your business is a fairly simple process that can help your business grow exponentially. Because it can be linked to your personal Facebook page, you’ll have instant access to your network of friends, all of whom can become fans of your business as well. These fans will lead to others, and, well, the sky’s the limit! Cross linking to your Twitter profile and blog will also bring in outside fans (otherwise known as clients) and they’ll be able to write on your Fan Page if they have any questions or concerns. This is also a great way to spread the word about open houses.

 

5) A blog – Treat your blog like it’s an online office. Make sure that your email address, office address and phone numbers are clearly displayed on every page. Cross link your blog entries to your Twitter and Facebook pages, and provides links on each of those pages that lead back to your blog. While all of this may sound like a lot of work, it doesn’t have to be. Many blog hosting sites, like WordPress, for example, allow you to automatically send a link to Twitter and Facebook upon clicking the “publish” button.

 

These five items are just the tip of the iceberg as far as real estate marketing technology is concerned and are a great place to begin.

 

Real Estate Social Marketing

Real Estate Social Marketing

Social media marketing is about using the online networks that already exist to connect what you do with this networks. The only problem with social media marketing is that it takes time to do and a little bit of knowledge to set it up. Luckily RE2Social now offers these services for you.

So how does it work? They set you up with a Twitter and Facebook page if you don’t already have one and then focus them on your potential audiences.

Social media is a simple and essential part of your marketing. We hope this business succeeds.

1. SocialPilot

SocialPilot Free Social Media Training Videos

Social Pilot is a great free social media marketing tool. On Social Pilot you can watch free videos on the basics of what to do online to build your Social Media campaign. You can search videos by categories like “trust building” or search by platform like “Facebook”. If you are just learning how to use Social Media, or even are an expert in it, then SocialPilot is the place for you.

It’s free and it’s a great resource.

2. HootSuite

HootSuite

Do you use Twitter? If you answer yes, then make sure you sign up for HootSuite. HootSuite is free and is a great twitter management tool. You can track keywords and @mentions easily using HootSuite. We think HootSuite is the missing link to Twitter.

3. Google Alerts

Google Alerts

Google Alerts lets you monitor the web for interesting and useful information on the web. You can even monitor what people are saying about you. This is a great tool for keeping track of your what your community is saying online and your brand image.

4. WordPress / Blogger

Blogger

We know blogging is not a new idea, but we are constantly surprised by how many Realtors have not set up a blog. If you are serious about social media and you want to see result, setting up a blog is a great first step. Using either WordPress or Blogger is completely free and very easy to set up.

5. Google Links

Google Links

Google Links is one of the coolest tricks you can do on a Google search and it is very useful to Social Media. Using Google links you can search all the websites that are linking back to your website. If there are any links you can always thank the person who added the link or link back. It’s a great tool to see who is interested in what you are doing.

Type link:www.yourdomainname.com in the Google Search bar to see any results.

Social Pilot.org Website

A Screenshot of SocialPilot.org a website for Social Media Training

If your grandma’s facebook account isn’t a telltale sign that the Internet has come of age, here’s another SocialPilot.org. Sometimes it feels like social media is developing minute by minute, and it’s hard to keep up… Until now. SocialPilot offers free, high quality, social media training tutorials.

What is it?

SocialPilot offers a weirdly useful stream of videos explaining the do’s and don’ts of social media. It offers tips on maximizing your presence on Facebook, LinkedIn, Twitter, and so many more. It even gives great advice for bloggers looking to improved their SEO.

Who is it for?

SocialPilot is for people wanting to increase their SEO (Search Engine Optimization) and their Social Media ROI (return on investment). Most savvy small business leaders will be very pleased with its ease of use. On behalf of all the Real Estate professionals out there we thank you.

BigEncore is always looking for cool websites that make our lives easier. This one hit the spot. We give SocialPilot a BIG Encore.