Giving cool real estate products, tools and news a Big Encore

Last week we compared the strengths of Twitter and Facebook Fan Pages; this week, it’s time to compare LinkedIn and Facebook Fan Pages in the Social Media Showdown:

 

 

 

 

Facebook

Facebook is huge. There are millions of users of all ages, so setting up a fan page opens your business up to thousands of networking possibilities and new clients. The only downfall is that it’s easy for your real estate business or mortgage brokerage to get lost in the crowd.

Strengths:

The fan page itself. There are a lot of ways to customize a Facebook fan page. You can add your company logo and identifying information (address, phone number, email address) and that’s just the beginning. You can also add links to your other social media sites and cross-link posts to your blogs, plus upload entire albums of pictures.

Easy follower interaction. Once one your followers click on the “like” button or comments on one of your posts, it gets added to their personal news feed. Their friends on the site see the update, easily quadrupling your audience.

Follow and interact with other businesses. Facebook makes it easy to interact with other business directly online. Your fan page can follow other businesses, so you can keep in direct contact with your competition.

LinkedIn

LinkedIn is great at attracting people who’ll post their resumes, but it’s under-utilized as a social media networking spot. In order to take advantage of its many options, you first have to build up a profile full of keywords that search engines will zero in on. You also need to make sure that your profile is completely updated, and join and participate in various industry-related groups to get the most out of it.

Strengths:

Simple profile set up. The main portion of your business profile consists of your logo, basic information and a list of your employees, if any. You can also add a sales page and cross-link to your Twitter feed and blog. It’s fairly simple to set up a business page, and there really isn’t any way to set it up wrong, as long as you include every detail possible.

Have people recommend you. You can have your clients recommend you on LinkedIn. Their comments are added to your profile page for the world to see, giving you and your company professional clout. This is something that many other social media sites don’t offer, so make sure to take advantage of it.

Show off your authority. Make sure that your profile (and that of your employees) is kept up-to-date. Add links to what you’ve accomplished, especially awards. This shows that your company knows what it is doing and is a leader in your industry. The more information that you can include, the better you will look.

Although the best thing that you can possibly do is join the largest social media sites and use each aspect of them as best you can, sometimes it’s impossible to do everything. If you had to choose between using Twitter or Facebook to promote your real estate business or mortgage  brokerage, which would you go with? Here a few strengths of each to help you decide:

 

 

 

Twitter Strengths

How Quickly Things Go Viral

A tweet sent at noon can end up on the evening news that same day. That’s how quickly things go viral on Twitter. If you want a lot of exposure in a hurry, Twitter is the way to go.  Because of this, you also have to watch what you Tweet. A mean-spirited comment may get you a lot of attention, but it could very well end up being the wrong kind of attention. You don’t want to lose clients because of something that you wrote.

Ease of Set Up

Because of the simplicity of a Twitter profile, you can be up and running within around twenty minutes, possibly sooner. In order to set up a good Facebook Fan Page, you’ll need to spend several  hours that could be put to better use.

Search Functions

You can easily search Twitter for information. There are many options available: from location-based Tweets to hashtags used by your fellow Twitter members. If something is happening in a certain place in the world that could affect your business and you want details, Twitter will have information faster than most news channels and websites.

 

Facebook Strengths

Facebook Advertising Network

On Facebook you can purchase ads that target an extremely specific audience. This is possible thanks to the statistics that users enter into their profiles.  Once you purchase an ad on Facebook, you can designate your audience: age group, male or female and location are only some of the settings that you can choose from. This allows your ad to reach exactly who you want it to.

Profile Options

You can set up a business profile, a personal one, and a Facebook Fan Page, and then have them all link together, or you can keep them all separate. Facebook allows you to make that choice, which is what makes this social media option so useful. Your personal opinions can be expressed to your friends and family, while your business stays out of it, preventing potential public relations nightmares. On the other hand, if you want your business “fans” to see what you do outside of work, you can allow them to.

Express Your Personality

Facebook is more personal than Twitter. Both allow you to post pictures and updates, but that’s where the similarities end. Twitter only allows you short description of yourself or your business that goes under your profile photo or logo, and a link to your company website. With Facebook, your profile is more detailed and you can customize certain options. This allows you to show more personality, which can be vital when your clients are comparing you to a competitor.

 

 

 

Online videos are the key to adding on your customer base and watching your number of sales (or loans) go up. People want to know everything about a house before they set foot in it for the very first time, and they also want to know more about you before making that first phone call. While you can place videos on your website and your YouTube account, as well as cross-link them amongst all of your other social media accounts, there is another platform available that many people have not heard of — WellcomeMat.

 

 

WellcomeMat specializes in real estate videos, and having an account allows you to not only upload videos, but also place them on your website and social media accounts. It can also connect you with professional videographers in your area, just in case you feel like your video-making skills aren’t good enough, or if you simply don’t have the time to film every house that you have for sale yourself.

Part of WellcomeMat functions like a social media account. You have an online profile to fill out, and can connect with other professionals. You will be given your own “channel” similar to YouTube, and will be assigned a point value, based on how many videos you have uploaded and the traffic coming in to them. WellcomeMat also submits your videos to search engines, and is compatible with all MLS requirements.

The only downfall to WellcomeMat is the price. A 30-day Pro Membership is free, but after that, there is a charge to use the service.

All of those necessary social media accounts are easy to update from anywhere if you have the right smartphone. Here are three upcoming releases to keep an eye out for:

1) HTC Droid Incredible 4G LTE available July 5th from Verizon Wireless. This phone runs on the Android 4.0 Ice Cream Sandwich OS and has a 1.2GHz dual core Qualcomm Snapdragon Processor. On top of that, its 4-inch screen makes it pocket-sized and it has an 8 mp camera.

 

 

 

2) Samsung Galaxy S III available July 6th from AT&T and Verizon Wireless. While this phone also runs on the same Android 4.0 Ice Cream Sandwich OS, it has a larger screen, more available options (including the fact that it comes in different colors) and a 4.8 inch display.

 

 

 

3) Apple iPhone 5. Rumors have this phone being released sometime this fall – September, 2012 is the most popular guess. As for which features it’ll have upgraded and what new things it’ll do? Your guess is as good as any of the tech blogs and only time will tell.

 

 

 

The new Microsoft Windows 8 phones are getting set for a fall release. No exact models or specifications are available yet, but look for phones made by Nokia and HTC to debut from the big four (Verizon, AT&T, Sprint and T-Mobile) carriers. And, although RIM is in trouble, their Blackberry 10 operating system is said to be a “game changer” by CNET, so, Blackberry fans, be on the look out for that one as well.

Starting a Facebook fan page for your real estate or mortgage broker business and linking to it from your website is the easy part. Keeping your fans happy is where it becomes tricky. There are ways to make your page (and business) popular without going overboard and spending 40 hours a week updating it. Here are five tips for running a successful fan page:

1) Add fresh content on a weekly basis. Ideally, you’ll want to update your Facebook fan page almost daily, but adding new items at least once a week will work. Make sure that any entries made to your company blog are cross-posted to the Facebook page and that any changes in content on the main website are pointed out in your Facebook update stream.

 

 

 

2) While you’re updating your content, check the business information that you have posted. Make sure that your links work properly and that your address and phone number are correct. Also, check everything for typos. Having a slew of misspelled words makes your business look sloppy.

 

 

 

3) Make some of the content unique. Although you will want most of the same information on your Facebook fan page, blog and website, adding a few different things will give your fans a reason to come back on a regular basis. Special items like behind-the-scenes photos, product previews and even contests for free merchandise can make being one of your Facebook fans worthwhile.

 

 

4) Respond to comments left on your page. Get used to interacting with your fans. Many internet businesses never have a chance to match their customers’ names with their faces. Now you do, so take advantage of it. The interaction doesn’t have to be overly detailed. If a customer or client gives you a compliment, thank them. If they have a complaint, do your best to resolve it out in the open.

 

 

 

5) Treat your Facebook fan page as if it were a public relations officer, only less formal. Don’t let your guard down or disparage similar companies on your page. Use it as a forum to release information about new products or re-releases of old ones. While a good P.R. rep will get your company featured in newspapers and magazines to bring in new customers, the ones on your fan page already are customers. They will buy what you’re selling, as long as they know about it first.

 

 

Running a successful Facebook fan page does require time and effort. Make sure that you set aside an hour a day or a few hours during the week to welcome new fans and answer any questions sent your way. You also need time to update your fan page content with new photos or information. A neglected fan page will reflect poorly on your business. After all, if you neglect one part of it, what else are you cutting corners on?

Adding a few YouTube videos to your website, or going beyond that and creating your own YouTube channel, is a great way to promote your business. You can create a video tour of houses that you have for sale, get a few happy mortgage clients involved in a video testimonial, or even show potential clients around your office — everything from your neat (or rather messy desk) to the lunchroom can be featured.

Before you whip out your video camera and start shooting, make sure that you have a plan in place. There are a lot of videos available on the web, and the best way to guarantee that yours will be ignored is by uploading a fuzzy, unfocused 9 minute video that never gets to the point. Here are some great tips to follow:

Keep it short – Under two minutes is recommended, although you can go as long as five or six, depending on your subject matter. This is a promotional video, not a scene-by-scene remake of Citizen Kane, so determine how long it will take to get your point across and then stick to that time limit.

Make sure that each video has a purpose – Think of them as mini-movies. You should have a distinct beginning, middle and end, and can create “cards” with a title and list of credits with most digital video software. While you do not need to have a script to follow or even an exact outline describing each shot, you still should have a general idea of what will be filmed and what you will say before the camera starts rolling.

Pay attention of the background, setting and lighting – The last thing that you need is a promotional video for a house that you’re selling that features a large pile of garbage in the background. Neaten everything up as much as possible. It’s always best to shoot outdoors in real sunlight, but good indoor lighting will work as well. You just don’t want it to be too dark, or no one will be able to see what you’ve filmed.

Share the video – Post links to it everywhere (on your Twitter, LinkedIn and Facebook Business Pages) and embed it on your blog and main business website. If you create your own YouTube channel, cross link it with everything else in order to generate some traffic.

Here is an example of a video we like: Click on the Picture to View