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Setting up a Facebook Business Page can take some time.

 

You not only need to set up your location and contact information, but you also need to cross-link to your other social media accounts, your website and any current real estate listings (or examples of homes that you set up loans for, if you’re a brokerage).  On top of this, you’ll need to upload a picture of yourself, your business logo, maybe a photo of your office space – see where this is going?  It can take anywhere from several hours to an entire day to set the page up right. And if you don’t have that kind of time to spare, what should you do?

 

The answer is simple! You either make the time, by carving it out of your busy schedule, or hire a professional.  There are a number of professional services to choose from that will set up a Facebook Business Page for your business and get your page up and running, all for a fee, of course.  There are a couple of pros and cons to weigh before deciding which option to go with.

 

 

PROS:

Having your Facebook Business Page set up correctly from the start. It’s better to start off your page on the right foot; so to speak, as it makes you look like the utmost professional.  Inviting your “fans” to like a half-done page will not look very good.

Not having to take the time out of your busy day and put off meeting with clients in order to do it yourself.  You can spend those hours making your clients happy (and making money) instead of in front of a computer.

CONS:

Cost.  Make sure that you understand exactly what the set-up package covers and how much it will cost in order to avoid any surprises when you receive the bill.

Understanding how the page works.  If you have someone else set up your Facebook Business Page, you may not know how to update it in the future.  To avoid this, ask the company if they can give you a quick tutorial so that you know how to add updates and change the main pictures.


Whether or not you choose to hire someone to set up your Facebook Business Page for you or to do it yourself, once it is up and running, you will be one step closer to successfully promoting your real estate or mortgage brokerage company through social media.

 

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